From: Monty Solomon [mailto:[log in to unmask]]
Sent: Sunday, February 01, 2004 9:07 PM
Subject: Double Jeopardy for kids caught in Pepsi Apple promo

Double Jeopardy for kids caught in Pepsi Apple promo

By Andrew Orlowski in San Francisco
Posted: 01/02/2004 at 11:17 GMT

Four children bullied by the Recording Industry Association of
America will re-enact their shame for tens of millions of TV viewers
today, at the behest of two giant American corporations: Apple
Computer and Pepsi Cola Inc.

Instead of using actors to dramatize their shame, the RIAA, Apple and
Pepsi have forced the children themselves to conform with the
copyright regime, and to look suitably browbeaten as a series of

Is this a medieval costume drama? A low-budget dramatization of some
era of America's dark and troubled past, recorded by Hawthorne, when
public humiliations were commonplace? Or is it some strange and
sadistic imported Japanese game show - the kind where people assent
to be filmed eating worms ?

No, it's a home-grown artifact which will be broadcast at great
expense across the nation during the annual US Superbowl sport event
today. The advertisement features four victims of the RIAA's legal
jihad wearing the Scarlet Letter of their own shame for the benefit
of the TV cameras - and quite disgustingly, the RIAA insisted that
the agency couldn't hire stand-in actors to replay the script,
insisting that the 'perpetrators' play themselves : a move which is
likely to go down in history as one of the greatest public relations
disasters in history.