As far as I am familiar with McLuhan (also some reading
from a few years back), hot media were encourage passive reception because they
are so high definition, and cool were those that required audience
participation. I am unfamiliar with the distinctives you gave.
According to the descriptions I remember, I would
classify TWL as a cool medium. Structure of juxtaposition, like that of zeugma
in the 18th century, requires audience participation in order to function. I
have a suspicion Eliot would want the poem classified both ways -- as a hot
medium because "genuine poetry can communcate before it is understood" and as a
cool medium because he _knows_ you didn't get it all the first time.
PS -- By the way, great last name!
[log in to unmask]
10/08/03 08:51AM >>>
The premier issue of a
new magazine in Canada contans
a review by Lewis Lapham of a new book on
Mcluhan (what else do you expect in Canada?)
other things, made the point that
Mcluhan worte his books to give
people methods to
resist the developments in society being driven
electronic technology. Mcluhan was a conservative who
preserve an older way of dealing with the
world. He was a great admirer of
the work of TSE.
This brings up an issue which has puzzled me
perhaps someone in the group can provide me with
Mcluhan distinguised between cool and hot media.
media tends to indvidual study and opinion and
direct arguments. Cool media is
holistic. Its arguments come from collective
images and interpretation is done collectively by
arguments are highly non-linear. At
least this is how I interpreted the terms
hot and cool
from my long ago reading of Mcluhan.
By my interpretation
of Mcluhan at least, TWL is a
cool poem. Its arguments are not linear but
holisitcally in images that repeat throughout the
poem. It is not a
poem that will surrender to the
individual study that a hot medium
interpretation can only be a collective enterprise
opinions being held and shaped collectively.
I suppose my question is if
there is any merit in this
idea. IS TWL a 'cool' poem in the sense of
so, then why did TSE hold an attraction for someone
objected to the creation of cool
Do you Yahoo!?
Yahoo! Shopping - with improved product searchhttp://shopping.yahoo.com