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My job is to determine the implications of
technological change on communication (voice and data)
and to try to predict the evolution of both the
commercial marketplace and the technological research
area. The reason that I began to consider whether TWL
was an example of a cool poem came out of my
realization that coolness is not just a property of
modern media as I think McLuhan implied. Rather
coolness is one way of coping with complexity. It has
a long historical context.

Thomas Allen of MIT made a study of what determined
the success or failures of projects in US National
Laboratories in eh 1960s. He found that in these terms
of researchers, there was a negative correlation
between the amount of literature research performed
and project success. To repeat this, the more a team
studied the relevant literature the more likely it was
to fail.

This result seems to negate the value of study.
However it was really a reflection of the fact that
Allen found that success was directly correlated with
the amount of informal interaction that the research
group had with other people both inside and outside of
the laboratory. Knowledge is not something that can be
contained in articles or in the mind of one
individual. It is not universally relevant but must be
interpreted for individual contexts.

Organizations like the US National Labs are
containers of informal networks. Individuals
vountarily take on roles as information gatekeepers,
in Allen's terms, track the developments in certain
specialized knowledge areas and provide it informally
to those around them in the organization. Informal
networks spring up and people seek out the knoknow
edge others who ahve have a certain topic a specialty.
Knowledge spread and knowedge creation become
collective activities. Those who
ignore tehse networks and consult the literature
extensively on their own are at a disadvantage and
tend to fail more often then their networked
colleagues.


This has major implications for
modern communication technologies as it can choose of
not choose whether to recognize and support such
knoknow edgetworks. Products are failing today both
functionally and commercially becasue they hinder
rather than help people in their work in such
networks.

In thinking about this, I realized that coolness comes
from the support of collective and communal effort.
Universities are a cool technology that allow for
the creation of informal networks. Universities owe
their success to this.

In thinking about TSE, I saw a man who also rejected
the prosects for indvidual success for anyone.
Achievement comes from the outside (revelation) and
collectively. His poems are not addressed to the
feelings of the individual but can only be interpreted
collectively using knowledge of societal images. He is
a cool communal poet.

When I read that McLuhan who much admired hot
individual study and opinions was a great admirer of
TSE, I was puzzled and so I asked the question about
TWL as a cool poem. How could a hot intellect like
McLuhan and a cool poet such as TSE be associated?





--- Tom Gray <[log in to unmask]> wrote:
> My job is to determine the implications of
> technological change on communication (voice and
> data)
> and to try to predict the evolution of both the
> commercial marketplace and the technological
> research
> area. The reason that I began to consider whether
> TWL
> was an example of a cool poem came out of my
> realization that coolness is not just a property of
> modern media as I think McLuhan implied. Rather
> coolness is one way of coping with complexity. It
> has
> a long historical context.
>
> Thomas Allen of MIT made a study of what determined
> the success or failures of projects in US National
> Laboratories in eh 1960s. He found that in these
> terms
> of researchers, there was a negative correlation
> between the amount of literature research performed
> and project success. To repeat this, the more a team
> studied the relevant literature the more likely it
> was
> to fail.
>
> This result seems to negate the value of study.
> However it was really a reflection of the fact that
> Allen found that success was directly correlated
> with
> the amount of informal interaction that the research
> group had with other people both inside and outside
> of
> the laboratory. Knowledge is not something that can
> be
> contained in articles or in the mind of one
> individual. It is not universally relevant but must
> be
> interpreted for individual contexts.
>
> Organizations like the US National Labs are
> concontainersr infinformaltworks. Individuals
> volvoluntarilyke on roles as
> infinformationtekeepers,
> in Allen's terms, track the developments in certain
> specialized knowledge areas and provide it
> informally
> to those around them in the organization. Informal
> networks spring up and people seek out the knoknow
> edge others who ahve have a certain topic a
> specialty.
> Knowledge spread and knoknow edgeeation become
> collective activities. Those who
> ignoignorestheseonetworks consult the literature
> extensively on their own are aqt atdaadvantage and
> tend to fail more often then their networked
> colleagues.
>
>
> This has major implications for
> moadmodernmcommunicationhnologies as it can choose
> of
> not choose whether to recognize and support such
> knoknow edgetworks. Products are failing today both
> functionally and commercially becbecauseey hinder
> ratRatheran help people in their work in such
> networks.
>
> In thinking about this, I realized that coolness
> comes
> from the support of collective and communal effort.
> Universities are a cool technology that allow for
> tehtheeation of infinformaltworks. Universities owe
> their success to this.
>
> In thinking about TSE, I saw a man who also rejected
> the proprospectsdividual success for anyone.
> Achievement comes from the outside (revelation) and
> collectively. His poems are not addressed to the
> feelings of the individual but can only be
> interpreted
> collectively using knowledge of societal images. He
> is
> a cool communal poet.
>
> When I read that McLuhan who much admired hot
> individual study and opinions was a great admirer of
> TSE, I was puzzled and so I asked the question about
> TWL as a cool poem. How could a hot intellect like
> McLuhan and a cool poet such as TSE be associated?
>
> __________________________________
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