M/C - Media and Culture
     is proud to present issue one in volume six of the award-winning

                                M/C Journal

       'fight' - Edited by Jean Burgess, Joy McEntee, and Emma Nelms

Countless histories, films, novels, and song lyrics are built around the
all-powerful narrative device of the fight - very often the "timeless"
fight between good and evil. How is such conflict depicted in the media -in
fantasy (The Lord of the Rings, Harry Potter, Buffy, Xena, Star Wars),
martial arts cinema (Crouching Tiger Hidden Dragon) or in war films (Black
Hawk Down, Saving Private Ryan)? Just as this metaphor is used to urge us
forward in the fight against terror, is the epic battle between good and
evil beginning to dominate our screens (again)? And do our movie heroes
still fight for love?

And how do contemporary crusaders from the left or right of politics go
about fighting the good fight when the binary opposition between good and
evil seems to melt away under scrutiny, and when it is becoming so
difficult to determine just who the adversary is? Is it possible any longer
to fight with honour and conviction? What about the fight against global
poverty? Against AIDS? Against crime, drugs, and moral decay? The fight for
women's rights or an end to racial discrimination? Or even the fight for
family values?

And the fight has always been a form of entertainment - "going to the
fight", over-the-top wrestling, big-ticket boxing events, martial arts as
suburban family pastime, not to mention the mediated glory that was Ali,
and the darker mixed messages of Fight Club. Other forms of sporting
entertainment are organized by fight metaphors too - the football field is
always a battlefield. Meanwhile, talkshow guests publicly fight with the
ones they love, or relate the tales of fights they have won and lost with
themselves: their battles with the bulge, with drugs, or with sex addiction
- their inner fight between good and evil.

Get ready to rumble as the articles in the latest issue of M/C examine
fights in terms of media strategies and cultural divides in a range of

Julienne van Loon's feature is an extract from her novella "Moving"
describing a fight between friends set against urban working-class Sydney.

Mark Mullen analyses the cultural politics of death in computer games in
"It Was Not Death for I Stood Up ... and Fragged the Dumb-Ass MoFo Who'd
Wasted Me" suggesting that gamers make conscious choices that are
unavailable to people in 'real life' and put death or killing on hold to
find alternatives.

In "If It Bleeds, It Leads: Mediating Perspectives on Violence" Chris
Vaughan gives a personal account of the journalistic imperative to get up
close to violence arguing that media representations are selected and
shaped according to their own cultural ideologies.

Paul Scott's analysis "We Shall Fight on the Seas and the Oceans ... We
Shall Fight on the Beaches: Commodification, Localism and Violence in Surf
Culture"  offers insight into how citizens and consumers manage the
tensions between localism and (corporate) globalism and, secondly, throws
the articulation between normative masculinity and physical aggression into
stark relief.

Louis Kaplan's "War Is Over! If You Want It: John and Yoko's Media War"
examines the celebrity couple's astute blend of radicalism, humour,
stylistic flair and media negotiation to promote peace as a desirable

Axel Bruns scrutinizes the 2002 legal battles over royalty rates between
America's powerful recording industry (RIAA) and the emerging Webcasters of
online radio in "Fight for Survival: The RIAA's Sustained Attack on
Streaming Media", tracing the stages in the campaign and the rival
hostilities and motivations.

This issue contains a mini feature on the film "Fight Club" where Melissa
Iocco in her article "Whom Do You Fight? The Limits and Excesses of
Masculinity in Fight Club" examines how an apparent crisis in masculinity
is represented in  displays of suffering and how fighting writes protest
and resistance on the male and reflects on how analogous crises may be
displaying themselves culturally off-screen.

Kate Greenwood pursues the question of how doing things to the male body
inflects the construction of masculine identity construction in "'You Are
Not a Beautiful and Unique Snowflake:' Fighting and Ideology in Fight

While Tracy Caldwell turns from exteriorities to interiorities, to conduct
a psychoanalytic reading of how the film exploits grotesque confusion of
boundaries and of gender identities to dramatise a contemporary struggle
surrounding the construction of masculine subjectivity in "Identity Making
from Soap to Nuts: The Role of Abjection in David Fincher's Fight Club".

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                     2003 M/C Journal Issue Deadlines

'share'      editors: Axel Bruns & Alex Burns
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             article deadline: 3 March 2003
             release date: 23 April 2003

'logo'       editors: John Pace & Jason A. Wilson
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             article deadline: 28 April 2003
             release date: 18 June 2003

'fibre' - a collaboration with :: fibreculture ::
             editor: fibreculture group
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             article deadline: 23 June 2003
             release date: 13 August 2003

'joke'       editors: Paul Denvir & E. Sean Rintel
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             article deadline: 18 August 2003
             release date: 8 October 2003

'text'       editor: Catriona Mills & Matt Soar
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             article deadline: 13 October 2003
             release date: 3 December 2003

M/C Journal 6.1 is now online: <>.
Previous issues of M/C Journal on various topics are also still available.
M/C Reviews is now available at <>.
All contributors are available for media contacts: [log in to unmask]


                                                  Dr Axel Bruns

 Supervising Production Manager          [log in to unmask]
 M/C - Media and Culture