Folks, just saw a presentation on a site called goodguide.com. It has no investigative feature work (they're thinking about it). It DOES have access to an astonishing range of information on the products in your home, and a lot of ways for people to use it. It's had 4 million vistors since it opened, and does no advertising or promotion. If you're interested in innovation, this is a great example of using data to connect to people who need it.
Best to all,
Mark Lee Hunter
Adjunct Professor and Senior Research Fellow, INSEAD
Docteur en Sciences de l'Information de l'Université de Paris 2
Portable: (+33) 6 27 81 00 87
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