Dictionary.com: Word of the Day for Saturday, February 6, 2010
eschew \es-CHOO\, transitive verb:
To shun; to avoid (as something wrong or distasteful).
While teaching in Beijing, Jiangsu, and Zhejiang in the late 1920s, he helped launch what became known as the "new poetry" movement, which eschewed traditional forms and encouraged topics based on everyday life.
-- Bruce Gilley, 'Tiger on the Brink'
Finally, the first American diplomats . . . made a point of eschewing fancy dress, titles, entertainments, and all manner of protocol, so as to be walking, talking symbols of republican piety.
-- Walter A. McDougall, 'Promised Land, Crusader State'