>
>From: "Dr. Michael Szurawitzki" <[log in to unmask]>
>
>Subject: CFP: Tourism brochures in Europe - Production and Translation in
>	the Age of Globalization (9/15/07; KCTOS - Knowledge, Creativity and
>	Transformation of Societies, Vienna; 12/6-9/07)
>
>The tourism market is a central source of income 
>in many European countries. One of the main 
>media promoting tourism are brochures, either in 
>electronic form or in print. In the context of 
>globalization this text type faces special 
>challenges: it is located at the intersection 
>between the Local (serving as an element of 
>advertising), and the Global, which is intended 
>to raise interest through the translations on a 
>worldwide level. These questions are to be 
>discussed in the intended panel.
>This panel is open for linguists and discourse 
>analysts for whom tourism brochures are a text 
>type researched very little to date and thus 
>posing a potential field of study. Also very 
>welcome are the initiators of tourism brochures 
>as well as text and picture designers, 
>translators (also theoreticians) and translation 
>agencies working with this text type.
>In case studies from European countries the 
>process of production and of translation of 
>tourism brochures from the respective source 
>language into English or German shall be 
>analyzed and the texts shall be discussed 
>regarding intention, addressees and potential 
>impact.
>Please send abstracts of max. 250 words and a 
>short biography of max. 1000 characters to the 
>panel organizers, prof. Dagmar Neuendorff 
>([log in to unmask]) or Dr. Michael Szurawitzki 
>([log in to unmask]), Germanic Philology, Åbo 
>Akademi University, by Sept 15, 2007. The 
>presentation languages are English and German.
>
>--
>Dr. phil. Michael Szurawitzki
>Lecturer, Germanic Philology
>Åbo Akademi University
>Fabriksgatan 2 (Arken)
>FI-20500 Åbo
>Finland
>email [log in to unmask]
>phone +358-2-215-4523
>fax +358-2-215-4534
>web www.abo.fi/~mszurawi
>

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