Diana Manister wrote:
> Peter, would a poem that engages the reader's emotions not qualify as
> hot in the McLuhan cosmology? A melodramatic poem like Howl would give
> off a McLuhanesque type of heat because of the emotional response it
> elicits rather than what the poet may or may not have felt while
> writing it.
For McLuhan the MEDIUM (print) NOT the message (Eliot's poem) is hot.
The poem, is neither hot nor cold in these terms. "The medium is the
message" is the slogan McLuhan coined. I think McLuhan is simply wrong
-- but if you use his terms, than your suggestion is simply non-sense.
It's like asking if a response is an orange or is it late to the