"The work of [Thorstein] Veblen, a very brilliant and
dazzling economist, the author of The Theory of the Leisure
Class, is very much the expression of a country boy from
Scandinavia feeling great dislike and discomfort in the
presence of this new disruptive centralist kind of society
that was forming around Chicago. He began to call it all
sorts of naughty names -- a society dedicated to conspicuous
waste, conspicuous consumption, and so on. These terms have
hung on. They stayed around long enough for Mr. Eliot to
incorporate it in The Waste Land."
McLuhan, Marshall. "Towards an Inclusive Consciousness"
THE MARFLEET LECTURES. Toronto: University Of Toronto:
January 16-17, 1967.
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