I see now it was a poor choice to make a comparison with MacDonalds.
What I was really getting at was the powerful effect of a strong
marketing campaign: the fact that good marketing can sell even poor
quality food to so many millions is an example of the enormous impact,
but of course this is known to all.
I did not intend any derision towards content (of TWL) in that
comparison whatsoever, if it seemed I did. I just want to clarify.