No, it's not "down to marketing," and I very specifically SAID it was
not. I said that the marketing did not in any way affect the quality of
the poem. The point is that some other very great literature "flopped"
(to use Ken's term) for lack of marketing. Of course they "believed in
him." That has no logical effect on what I said. The history of
publishing makes very clear that merit is a (usually) necessary but not
sufficient cause of not "flopping." But hype can also at least create a
market. Thousands apparently buy these novels about the last days and
"poems" by L. Ron Hubbard as well as fat hamburgers.
This is a pretty clear distinction, for which I cannot take any credit.
There is a great deal of scholarship on the effects of publishing
>>> [log in to unmask] 07/28/05 1:18 PM >>>
Nancy said: (July28)
....." As regards the poem, the point is exactly that the publication
history is part of what made it a "success" just as its composition is.
Consider all the works that flopped because they were not part of a
successful publishing enterprise...."
Is it down to marketing? Hype, publicity, the grand build-up, still
TSE's friends had to believe in him enough and his work had to come
through for them as worthy. We only need to look at MacDonald's, a
trillion transfat burgers later.
Very "interesting" post Nancy!
Calla H. Fireman
Assistant to the Director, SRM
Foreign Affairs Canada
219 Laurier Ave., 11th floor, Room 1166
Ottawa, ON K1P 5J6