Response REVISED. Original much shorter version was inadvertantly
sent off list.
That's very interesting.
What an amazing memory you have, Carrol. How can you be so certain
as to date and place?
The only book Mac had published to that date was
THE MECHANICAL BRIDE which is an analysis of advertising
and other dimensions of popular print of the time. It was
published in 1948 I believe. There are lots of references
to the moderns in it, so I could well believe he had it
in there. It is something he frequently said, in class,
in seminars, and in interviews. I will ask Eric where it
might be found.
McLuhan had many such sayings which he used as what he called
probes, to break open standard lines of discussion, or to find
out what people's values, &c were, by the way they responded.
One of his favourites, which inevitably got the standard
academic tied up in fits, was "The consequences of the images
are the images of the consequences." It is his variation on an
electro-magnetic wave phenomenon known as Hertz' Law.
Because such sayings seemed illogical, McLuhan was accused of
uttering nonsense, which, of course, didn't bother him at all.
I believe it was in The Gutenberg Galaxy which examines the
origins and effects of print culture that he challenged the
standard logical structures which have become part of print
culture. He took Lear's line to Cordelia that goes something like
"Nothing follows from nothing" and converted it to "nothing
follows from following."
From: Carrol Cox
To: [log in to unmask]
Sent: 2005-Feb-24 7:26 PM
Subject: Re: Analogies (was Re: witless rudeness)
Peter Montgomery wrote:
> o McLuhan's "A man's grasp should exceed
> his reach,
> or what's a metaphor."
That was written on the blackboard in the English Teaching Fellows
office on the ground floor of Haven Hall (Univ. of Michigan) in the
autumn of 1956. In what book of McLuhan's does it appear?