From: Joshua Goldstein
Another point on Dylan. I think he deserves the Nobel, and deserved it
30 years ago.
My vote would be for Elvis. He had the greatest cultural impact of
anyone in the 20th Century.
"Remember an artist is primarily concerned with getting your attention;
whether he is a poet or a musician, his first wish and hope is to trap
your attention....couldn't care less about what you thought or felt
about him or anything, as long as he gets his effect across."
[This is from a tape of a radio talk McLuhan gave in the mid-seventies.
Unfortunately I don't have the precise data.]