Marcia Karp wrote:
> William Gray wrote:
> > According to the descriptions I remember, I would classify TWL as a cool medium. Structure of juxtaposition, like that of zeugma in the 18th century, requires audience participation in order to function.
> Dear Will,
> I know zeugma as a rhetorical structure (and cool word). It is one
> of a seeming infinity of juxtapositions. But I don't know anything
> about the 18th-century use that requires audience participation. Tell all.
"Sometimes counsel take, and sometimes tea." The reader has to supply
the 'other' meaning of "take."
I don't know whether this should really be called "audience
participation" though. McLuhan has some interesting observations on the
_Dunciad_ in _The Gutenberg Galaxy_ -- but I can't remember what they