Peter Montgomery wrote:
> In our local phone book, the name is given as McDonald's.
> Dairy Queen is given as Dairy Queen, not as Dairy Queen's,
> the same with other so-called fast food outlets and restaurants.
> Wish I had time to look up their documents in
> the provincial registry.
You've got to be careful about what is in the Wikipedia but this
article looks researched well enough:
Kroc's new company was originally named "McDonald's Systems Inc.", and
was founded March 2, 1955. In 1960, the company was renamed
Maybe when the McDonald brothers were bought out Ray Kroc figuratively
snuffed one of them so he could simplify the name. He did allow them
to keep their original restaurant but they had to change the name.
Kroc then moved a new McDonald's franchise a block away to drive the
brothers out of business.
Kate Troy wrote:
> I think the important issue is not how to correctly spell the place,
> but to avoid eating the food served there.
Others agree. Some got sued. From other stories of the McLibel case
that I've read this seems to be a good synopsis (though maybe skewed a bit):
The McLibel case is the nickname for a court action filed by
McDonald's Corporation against unemployed environmental activists
Helen Steel and Dave Morris. The case enjoys the distinction of being
the longest-running court action in British history. ...
PS - From http://www.wikipedia.org/wiki/McDonalds
The McDonald's Corporation's business model is slightly different
from that of most other fast-food chains. In addition to ordinary
franchise fees, supplies and percentage of sales, McDonald's also
collects rent. As a condition of the franchise agreement, McDonald's
owns the property on which most McDonald's franchises are located. The
corporation extracts income from the franchises in the form of rents,
which are only partially linked to sales. As Harry J. Sonneborne, one
of McDonald's founders put it, "We are in the real estate
business. The only reason we sell hamburgers is because they are the
greatest producer of revenue from which our tenants can pay us rent."
 Schlosser, Eric. "Fast Food Nation". 2001. Houghton Mifflin, New
York. pp. 96-97